TotalEnergies Fuels Driver Engagement at Techiman Lorry Park

On 11th June 2026, TotalEnergies Ghana successfully carried out a lorry station activation at Techiman Lorry Park in Kumasi. The initiative was led by the Kumasi Area Manager, supported by Territory Managers, the Lubricants team, the TotalEnergies Card team and the Techiman Dealers. It was designed to engage commercial drivers directly while educating them on the benefits of Excellium fuel, TotalEnergies lubricants, and the convenience of the TotalEnergies Card.

Throughout the activation, the teams interacted with drivers, explaining the superior quality and efficiency of Excellium fuel and highlighting the importance of using TotalEnergies lubricants to ensure optimal vehicle performance and longevity. They also emphasized the advantages of the TotalEnergies Card, particularly its convenience and ability to help manage expenses.

The event achieved remarkable results, with over 80 commercial drivers signing up for the TotalEnergies Card. Additionally, over 1,500 litres of lubricant was purchased by drivers. This strong participation reinforced trust and loyalty among drivers, demonstrating TotalEnergies’ commitment to customer satisfaction. To further appreciate their involvement, drivers were rewarded with branded items such as t-shirts, tissues, cups, bags, dusters, and air fresheners. These giveaways created excitement and ensured that participants left with both valuable knowledge and tangible appreciation.

The Techiman Lorry Park activation was a resounding success, meeting its objectives of education, engagement, and customer acquisition. By combining product awareness with direct driver interaction and rewards, TotalEnergies continues to position itself as a trusted partner for Ghana’s commercial transport sector.